Rettlers promotes regional and sustainable tourism by elevating the missions of rurally based short-term vacation rentals. It’s a platform designed to unite travelers to radical homemakers, farmers, environmentalists, artists, and community builders providing intentional hospitality in the rural midwest. Founded in 2017, Rettlers was born out of the spirit from those living boldly on the fringes of urban civilization. The word itself was coined from the words 'rural' and 'settlers', honoring those who are committed to the rural lifestyle.

Rettlers vision is to inform a hospitality culture that reflects the interests, values and lifestyle behind each host and each traveler. Collectively, these connections create a network of inspiration, wisdom, and dreams that will drive social cohesion and transformation amongst urban and rural people. 

There is no social-change fairy. There is only change made by the hands of individuals.
— Winona Laduke

Words from the owner, Lisa Frank

My hope is that Rettlers will continue to grow into a community that serves to inspire people to further act on their passions, encourage rural renewal and build a bridge from place to place, big and small. I believe that travel is transformative, and key to building bridges in an increasingly disconnected society.

The spirit behind Rettlers is captured from a word, Hiearth. The word is Welsh and lacks a direct translation in English, however; I define it as a recollection of the past, a language of the soul, a voice from the conscious. It's a call to action. It's a calling that travels through the winds amongst native prairie grasses, from the cool soil of the earth, from the heights of northern pines and from the depths of midwestern waters.

Lisa Frank


Get In Touch 


Some of the best features have been yet to be discovered. Suggest a destination that fits within the scope of Rettlers mission below:  

  • Do the rental property owners maintain a presence that create opportunities to participate in the mission behind their business? (ie; sustainable ag, art, adventure, wellness and community)

  • Does the rental contribute to the local economy by featuring locally made goods and services, employ local residents and contribute to the vibrancy of their community?

  • Does the property tread lightly on the land through the conservation of natural resources and sustainable land use? (ie; eco-friendly products, green technology, recycling, and composting)


Share your story as a host, a traveler, an artist, a photographer, a writer or a community organization honoring rural renewal and sustainable tourism. 

Please e-mail stories to Lisa Frank at lisa@rettlers.com


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If you are interested in partnering with Rettlers, please include a link to your website.